Free Shipping is a marketing ploy designed to make people think they are getting a great deal. In reality the shipping cost is merely built into the product price. Hidden and not Free.
I know some of you are saying, “Duh.” While others are saying, “Really! Tell me it isn’t so.” Still others are saying, “That’s just wrong.”
Most people are not fooled by this obvious ‘shell game’ played with shipping costs. This does allow the keen shopper to know the item’s cost upfront. This can streamline purchases without having to log into a website, enter a shipping address; only to find out that the shipping cost is higher than the item up for sale.
The reality is; the shipping has to be paid before an item can be delivered. It costs time, fuel, and materials. Somebody has to pay the cost!